Post by account_disabled on Mar 7, 2024 4:37:09 GMT -6
Today more than ever, B2B conventions must be absolutely perfect. Have you ever taken part in an event organized in an unreachable place or so in the center that you didn't know where to put the car? Starting from the invitation, which must be clear, detailed and understandable, a successful B2B convention does not begin - and certainly does not end - with the contents that it intends to convey for the occasion. In addition, every single detail must be studied, calibrated, orchestrated and correctly presented to offer a result that is not only optimal but even " unforgettable ". To make it so, don't just say goodbye to long, boring and complex presentations, capable only of exhausting the audience.
What's different about B2B conventions Today, when the ROI of marketing Germany Phone Number investments takes precedence over everything, brand reputation becomes one of the metrics with which to measure the success of an event. But be careful, because with the internet and new technologies within reach of smartphones, any public is a more informed public, therefore more aware and less easy to conquer or "pilot" within increasingly long and complex purchasing cycles . Today, when blogs, social networks, forums and influencers play an increasingly important role, the work of Public Relations , as we know it, is dead and buried, as is the classic organization of events . For the latter to make sense again, in addition to a measurable return on investment, they must be included within a marketing program that must be set up to be "all-round". Objectives and techniques of B2B conventions With what objective? Simple: obtain maximum visibility on all channels (traditional and digital) through clear and coherent communication . That's all? Certainly not.
The secret ingredient, today, is the essential, as well as intelligent, use of new technologies through which everything is transforming, even the experience of the event itself. This is not only said by the 2017 Global Communication Report, the result of the collaboration between The Holmes Report and the USC Annenberg Center for Public Relations. Whether the confirmation comes from overseas or there is an all-Italian B2B Marketing Forum to reiterate it, the wide variety of media and digital platforms available to businesses has opened up a highway of opportunities for those willing to work in a new way on building the brand awareness of its customers. But it is necessary to rely on competent partners , capable of implementing a Business Marketing strategy in step with digital technologies and an increasingly demanding audience.
What's different about B2B conventions Today, when the ROI of marketing Germany Phone Number investments takes precedence over everything, brand reputation becomes one of the metrics with which to measure the success of an event. But be careful, because with the internet and new technologies within reach of smartphones, any public is a more informed public, therefore more aware and less easy to conquer or "pilot" within increasingly long and complex purchasing cycles . Today, when blogs, social networks, forums and influencers play an increasingly important role, the work of Public Relations , as we know it, is dead and buried, as is the classic organization of events . For the latter to make sense again, in addition to a measurable return on investment, they must be included within a marketing program that must be set up to be "all-round". Objectives and techniques of B2B conventions With what objective? Simple: obtain maximum visibility on all channels (traditional and digital) through clear and coherent communication . That's all? Certainly not.
The secret ingredient, today, is the essential, as well as intelligent, use of new technologies through which everything is transforming, even the experience of the event itself. This is not only said by the 2017 Global Communication Report, the result of the collaboration between The Holmes Report and the USC Annenberg Center for Public Relations. Whether the confirmation comes from overseas or there is an all-Italian B2B Marketing Forum to reiterate it, the wide variety of media and digital platforms available to businesses has opened up a highway of opportunities for those willing to work in a new way on building the brand awareness of its customers. But it is necessary to rely on competent partners , capable of implementing a Business Marketing strategy in step with digital technologies and an increasingly demanding audience.