Post by account_disabled on Mar 4, 2024 23:32:51 GMT -6
Prefer concrete and everyday words In webwriting it is essential to choose concrete words , which immediately evoke that precise concept in the reader's memory, and words of everyday use , easily readable and understandable. And do you know why? For two fundamental reasons: it will be easier for you to make your message understood by readers on the other side of the screen; concrete and everyday words are the words that your reader-customers use on search engines when they type their queries (requests). In short, by using them you will bring home a double advantage: they help you to be found and they help you to be understood . Do not separate subject, verb and direct object Italian grammar, but also common sense, requires that within a sentence the subject, verb and direct object are not separated in such a way as to favor clarity and understanding of the text.
Reading in webwriting must be easy, immediate and fast and Brazil Phone Number this is also why writing for the Web means preferring a simple and usual syntax . NB Simple is not synonymous with easy. Writing simple, rather, is often complicated, it is an arduous and demanding test. I assure you. Webwriting: 13 guidelines for professional webwriters #9. Replace the verb phrases with simple verbs Why complicate your life and complicate it for your readers too? Why use verbal phrases such as make a decision , make a payment , proceed with a check when you can easily prefer simple verbs such as decide , pay , check ?. I recommend you read: Professional Webwriter: 10 Writing Tips for You .The active form is more effective than the passive one Active form : Mario eats the apple. Passive form.
Which of the two expressions do you read and understand more easily and quickly? #11. Choose the right adjectives and in the right number Adjectives have a very important role, that of enriching the text and describing the subject in question with details. It is very important, however, to choose the right adjectives and in the right number. Avoid the usual and banal adjectives (such as big, big, leader) and also avoid long lists of lists because they bore, confuse and make you impatient. The right number of adjectives? According to Roy Peter Clarck, an American writer, editor and writing teacher, one is the number of exclusivity; two is the right number to express contrast or comparison; three adjectives evoke perfection. #12. Use few adverbs Adverbs have two defects that should not be underestimated.
Reading in webwriting must be easy, immediate and fast and Brazil Phone Number this is also why writing for the Web means preferring a simple and usual syntax . NB Simple is not synonymous with easy. Writing simple, rather, is often complicated, it is an arduous and demanding test. I assure you. Webwriting: 13 guidelines for professional webwriters #9. Replace the verb phrases with simple verbs Why complicate your life and complicate it for your readers too? Why use verbal phrases such as make a decision , make a payment , proceed with a check when you can easily prefer simple verbs such as decide , pay , check ?. I recommend you read: Professional Webwriter: 10 Writing Tips for You .The active form is more effective than the passive one Active form : Mario eats the apple. Passive form.
Which of the two expressions do you read and understand more easily and quickly? #11. Choose the right adjectives and in the right number Adjectives have a very important role, that of enriching the text and describing the subject in question with details. It is very important, however, to choose the right adjectives and in the right number. Avoid the usual and banal adjectives (such as big, big, leader) and also avoid long lists of lists because they bore, confuse and make you impatient. The right number of adjectives? According to Roy Peter Clarck, an American writer, editor and writing teacher, one is the number of exclusivity; two is the right number to express contrast or comparison; three adjectives evoke perfection. #12. Use few adverbs Adverbs have two defects that should not be underestimated.