Post by account_disabled on Jan 1, 2024 23:16:47 GMT -6
By now the Spotify “Christmas Hits” list must have been played several times on our devices. Christmas arrives this year in a difficult context, although that does not mean that our enthusiasm and desire to celebrate disappear . With restrictions still uncertain and the coronavirus still present, any Christmas greeting is welcome, whether physically or digitally. Brands have a difficult time connecting with their audience, but they must be present, because the consumer asks for it. It is time to connect with your audience and offer them an alternative that makes them escape from the situation that we have all had to live through. Bankinter has also joined this context through a peculiar Christmas greeting. The financial institution has released a song created specifically for the current moment under the name "The most stubborn Christmas carol in the world . " Thus, the bank aims to convey a message of confidence that Spanish society will overcome the current difficult situation and thus face next year with greater optimism. The initial idea was to dedicate this particular carol to its employees and clients as a Christmas 2020 greeting .
The video that accompanies the song has been commented on by the CEO of Bankinter, María Dolores Dancausa, who has indicated that at Bankinter they believe that even in the most uncertain Phone Number List years, banking is there to help people fulfill their dreams now. that they have confidence in the future . In fact, the bank launched specific measures to help companies and families save their situation during the first shock of the health crisis. Today, Bankinter continues to offer solutions with the objective of helping its clients due to the effects of the pandemic. In the special version of the carol, sent first to its employees and clients, the protagonists of this initiative have been the 6,126 Bankinter employees to whom tribute has been paid . Action with which they seek to thank their work and performance in their activities as they are the key pieces that have made it possible for the entity to help families and companies. Later, Bankinter released the carol on social networks and YouTube along with the video clip of the carol. The song already has more than 300,000 views in 48 hours accompanied by positive comments from users.
The song has been performed by Elena Iturrieta, better known as ELE , who has already participated in other Bankinter advertisements such as "Those moments will return" and "Your grain of sand." If you do not display the embedded video correctly, click here . On this occasion, the idea comes from the bank's work with the agency Sioux meet Cyranos, also responsible for the campaigns mentioned above. The lyrics have been composed by the advertising creative Leandro Raposo and there are multiple references to the effect of what has happened during this fateful and pandemic year. In addition, the conditions under which these dates will be celebrated have been added, to which are added the limitations on mobility and the number of people they can gather . All these events have generated a feeling of discouragement about a different Christmas. But the brand's goal is to fight that feeling of hopelessness . For this reason, the carol has been created to not lose humor on these important dates and, as the lyrics say, "we are going to sing the most stubborn carol in the world, the one that resists another sad night of not celebrating" because We are "lucky to be able to celebrate the power to dream."
The video that accompanies the song has been commented on by the CEO of Bankinter, María Dolores Dancausa, who has indicated that at Bankinter they believe that even in the most uncertain Phone Number List years, banking is there to help people fulfill their dreams now. that they have confidence in the future . In fact, the bank launched specific measures to help companies and families save their situation during the first shock of the health crisis. Today, Bankinter continues to offer solutions with the objective of helping its clients due to the effects of the pandemic. In the special version of the carol, sent first to its employees and clients, the protagonists of this initiative have been the 6,126 Bankinter employees to whom tribute has been paid . Action with which they seek to thank their work and performance in their activities as they are the key pieces that have made it possible for the entity to help families and companies. Later, Bankinter released the carol on social networks and YouTube along with the video clip of the carol. The song already has more than 300,000 views in 48 hours accompanied by positive comments from users.
The song has been performed by Elena Iturrieta, better known as ELE , who has already participated in other Bankinter advertisements such as "Those moments will return" and "Your grain of sand." If you do not display the embedded video correctly, click here . On this occasion, the idea comes from the bank's work with the agency Sioux meet Cyranos, also responsible for the campaigns mentioned above. The lyrics have been composed by the advertising creative Leandro Raposo and there are multiple references to the effect of what has happened during this fateful and pandemic year. In addition, the conditions under which these dates will be celebrated have been added, to which are added the limitations on mobility and the number of people they can gather . All these events have generated a feeling of discouragement about a different Christmas. But the brand's goal is to fight that feeling of hopelessness . For this reason, the carol has been created to not lose humor on these important dates and, as the lyrics say, "we are going to sing the most stubborn carol in the world, the one that resists another sad night of not celebrating" because We are "lucky to be able to celebrate the power to dream."