Post by Crossbones Dennis on Mar 11, 2010 18:41:52 GMT -6
Harley Dealers Hosting 400 Events for Garage Party Month
To encourage women to hit the open road, Harley-Davidson is now celebrating National Garage Party Month by hosting nearly 400 Garage Party events at dealerships across the country.
Harley-Davidson says female motorcyclists have been the fastest-growing demographic in the motorcycle industry since 1990, when women represented just 3 percent of riders. Today, women represent 23 percent of all motorcyclists, according to the MIC.
“Garage Party events have encouraged thousands of women to learn to ride over the past few years,” Leslie Prevish, women’s outreach manager for Harley-Davidson, stated in a press release. “The events help educate and build confidence for new female riders, and March kicks off the beginning of riding season, so it’s the perfect time to get women involved.”
As part of National Garage Party Month, the Motor Company is kicking off a sweepstakes that will run the entire month. One woman and three of her friends will be rewarded with a spa retreat weekend in Los Angeles to learn to ride through the Rider’s Edge New Rider Course. The women will also meet TV wellness expert Jillian Michaels, and get some tips on leading a healthier life. Michaels, a Harley-Davidson rider and lifelong motorcycle enthusiast, recently forged a partnership with the Motor Company to encourage more women to participate in the sport. Women can enter the sweepstakes by attending a Garage Party event or online by visiting www.h-d.com/garageparty.
Harley-Davidson dealers have hosted Garage Parties since 2005. The free events create an intimidation-free zone and an opportunity for female riders in local communities to connect with one another. The events cover topics such as a review of the basic motorcycle controls, how to customize a motorcycle’s style and ergonomics, and how to gear up for a ride. Attendees are organized into small groups, getting their first taste of the camaraderie that goes along with riding. Groups visit four informational seminars throughout the event, including:
Motorcycle Orientation: the basics of the Harley-Davidson motorcycle model families.
MotorClothes: the differences between riding and nonriding gear.
Customization: how to customize a motorcycle to reflect a rider’s personal style and fit any body type using the H-D Fit Shop at participating dealers.
How to Pick Up a Motorcycle: how to handle the weight of a motorcycle, including an interactive experience demonstrating how to pick up a dropped motorcycle (for those who are interested in trying it out).
Women interested in taking the next step can also visit www.h-d.com/roadmap to access the Harley-Davidson Roadmap to Riding online tool providing tips and advice.
To encourage women to hit the open road, Harley-Davidson is now celebrating National Garage Party Month by hosting nearly 400 Garage Party events at dealerships across the country.
Harley-Davidson says female motorcyclists have been the fastest-growing demographic in the motorcycle industry since 1990, when women represented just 3 percent of riders. Today, women represent 23 percent of all motorcyclists, according to the MIC.
“Garage Party events have encouraged thousands of women to learn to ride over the past few years,” Leslie Prevish, women’s outreach manager for Harley-Davidson, stated in a press release. “The events help educate and build confidence for new female riders, and March kicks off the beginning of riding season, so it’s the perfect time to get women involved.”
As part of National Garage Party Month, the Motor Company is kicking off a sweepstakes that will run the entire month. One woman and three of her friends will be rewarded with a spa retreat weekend in Los Angeles to learn to ride through the Rider’s Edge New Rider Course. The women will also meet TV wellness expert Jillian Michaels, and get some tips on leading a healthier life. Michaels, a Harley-Davidson rider and lifelong motorcycle enthusiast, recently forged a partnership with the Motor Company to encourage more women to participate in the sport. Women can enter the sweepstakes by attending a Garage Party event or online by visiting www.h-d.com/garageparty.
Harley-Davidson dealers have hosted Garage Parties since 2005. The free events create an intimidation-free zone and an opportunity for female riders in local communities to connect with one another. The events cover topics such as a review of the basic motorcycle controls, how to customize a motorcycle’s style and ergonomics, and how to gear up for a ride. Attendees are organized into small groups, getting their first taste of the camaraderie that goes along with riding. Groups visit four informational seminars throughout the event, including:
Motorcycle Orientation: the basics of the Harley-Davidson motorcycle model families.
MotorClothes: the differences between riding and nonriding gear.
Customization: how to customize a motorcycle to reflect a rider’s personal style and fit any body type using the H-D Fit Shop at participating dealers.
How to Pick Up a Motorcycle: how to handle the weight of a motorcycle, including an interactive experience demonstrating how to pick up a dropped motorcycle (for those who are interested in trying it out).
Women interested in taking the next step can also visit www.h-d.com/roadmap to access the Harley-Davidson Roadmap to Riding online tool providing tips and advice.