Post by account_disabled on Mar 7, 2024 3:18:55 GMT -6
From the exclusive point of view of performance marketing, DEM turns out to be a truly effective and versatile method . In fact, it is possible to find new customers through DEM lead generation campaigns, direct users to a physical or online store using emails for drive-to-store campaigns and increase the visibility of your brand by exploiting targeted branding operations . The DEM setting itself is more oriented towards guiding the reader's attention towards a promotion and a consequent call to action , but we will talk about this aspect in the next paragraph. The newsletter, at the same time, proves to be very useful if used within a loyalty strategy, where information content is the protagonist of the message.
The attention paid to sharing periodic newsletters is focused more on building a more "natural" relationship that develops over a longer period of time, capable of increasing Hong Kong Telegram Number Data customers' esteem and trust towards the brand. It is always possible, however, to include a call to action within a newsletter , effectively combining the two types of emails in a single format that is both informative and promotional. DEM and newsletter: creativity and user experience The contents within DEMs and newsletters are certainly important, but to obtain maximum results they must be inserted within an adequate graphic interface . In fact, beyond the textual content, once the target audience has been carefully selected, it is important to adapt the email to the language used by the recipients , in order to minimize difficulties when reading and evaluating the offer.
The choice of colours, the management of the space available and the customizations implemented to comply with certain aesthetic standards (perhaps replicating the layout of the client's site) contribute significantly to the success of a campaign. A pet store will adopt different formatting in its promotional emails than that found in sectors such as the Automotive or Fashion Industry. DEM in digital marketing Focusing more on promotional emails, there are various possibilities in which, within a performance marketing strategy, it is possible to obtain excellent results. Among the main objectives of a DEM or newsletter sending we can find the following three: - Reaching new customers : having the largest segmented database in Italy, it is possible for Ediscom to launch lead generation campaigns, in which users share their data with interested companies.
The attention paid to sharing periodic newsletters is focused more on building a more "natural" relationship that develops over a longer period of time, capable of increasing Hong Kong Telegram Number Data customers' esteem and trust towards the brand. It is always possible, however, to include a call to action within a newsletter , effectively combining the two types of emails in a single format that is both informative and promotional. DEM and newsletter: creativity and user experience The contents within DEMs and newsletters are certainly important, but to obtain maximum results they must be inserted within an adequate graphic interface . In fact, beyond the textual content, once the target audience has been carefully selected, it is important to adapt the email to the language used by the recipients , in order to minimize difficulties when reading and evaluating the offer.
The choice of colours, the management of the space available and the customizations implemented to comply with certain aesthetic standards (perhaps replicating the layout of the client's site) contribute significantly to the success of a campaign. A pet store will adopt different formatting in its promotional emails than that found in sectors such as the Automotive or Fashion Industry. DEM in digital marketing Focusing more on promotional emails, there are various possibilities in which, within a performance marketing strategy, it is possible to obtain excellent results. Among the main objectives of a DEM or newsletter sending we can find the following three: - Reaching new customers : having the largest segmented database in Italy, it is possible for Ediscom to launch lead generation campaigns, in which users share their data with interested companies.