Post by prioty237 on Feb 26, 2024 23:53:19 GMT -6
What you can do today Are you getting the most out of the mountains of data you collect? If you don’t think so, get in touch with some web analytics professionals. If they’re any good they’ll pay for themselves with the improvements they bring to your business. Individuals suited to the environment survive; individuals not suited don’t survive We can say that our happy long-term customers are “suited to our environment”. What are the characteristics of these happy long-term customers? Why do they like us so much? If we know the answer to these two questions, then we should try and target more people like this in the future. For those customers who are not suited to our environment, then do we know why not? Not everybody is going to be suited to our environment and that’s fine.
But some customers “don’t survive” because they’re not happy Bolivia Mobile Number List about something. So go out and find the people who used to be your customers, but aren’t any more and ask them what the problem was. Use this feedback to improve your business. What you can do today Become more familiar with your customer database. Who are your long term customers? How long have they been with you? Why have they stuck with you? Make sure you thank them for sticking with you. The traits of populations mold the process of selection Bingo! This is where we are going. We need to look at the traits of our customer to mold our process of selection. Instead of mother nature doing the selecting.
So how do we know what to test? The inputs to the selection process are the hard work, the data, the research, the talking to people, the product development, customer service fine tuning, business model tweaking. All these things influence selection. In nature various traits are tested against each other and the best ones win out in the end. In our business we choose what to test and use a scientific approach to test it. The traits that we test on our Landing Pages for example will be our headlines, images, content, our offer and more. Our testers are our our customers. They’ll tell us which traits they like best. In this way the process of split testing can be seen as being analogous to natural selection in nature.
But some customers “don’t survive” because they’re not happy Bolivia Mobile Number List about something. So go out and find the people who used to be your customers, but aren’t any more and ask them what the problem was. Use this feedback to improve your business. What you can do today Become more familiar with your customer database. Who are your long term customers? How long have they been with you? Why have they stuck with you? Make sure you thank them for sticking with you. The traits of populations mold the process of selection Bingo! This is where we are going. We need to look at the traits of our customer to mold our process of selection. Instead of mother nature doing the selecting.
So how do we know what to test? The inputs to the selection process are the hard work, the data, the research, the talking to people, the product development, customer service fine tuning, business model tweaking. All these things influence selection. In nature various traits are tested against each other and the best ones win out in the end. In our business we choose what to test and use a scientific approach to test it. The traits that we test on our Landing Pages for example will be our headlines, images, content, our offer and more. Our testers are our our customers. They’ll tell us which traits they like best. In this way the process of split testing can be seen as being analogous to natural selection in nature.