Post by sarkerraihan on Feb 26, 2024 22:50:12 GMT -6
We are happy to be able to say that now, in the second half of 2022, being a Social Media Manager is perceived by most as something more structured than "being on social networks". If the fact that we are talking about a serious and complex profession is clear, what is less clear is what this role entails. What knowledge is needed to work in Social Media Marketing ? Are skills and experience necessarily needed to develop this digital profession? August 2 photo BETTER TO START WITH THEORY If there's one thing that most people like, it's throwing themselves headlong into an activity and getting started immediately. Clearly this is also possible in Social Media Marketing . But is it the best thing to do? Communication on social networks is only a part, sometimes quite small, of the larger world of corporate marketing.
Thanks to a solid theoretical Paraguay Mobile Number List foundation on marketing and communication, you can have clearer ideas on how to manage social channels to contribute to business objectives . Furthermore, theoretical marketing skills allow you to create buyer personas and segments that truly correspond to your audience. Don't be fooled by the idea that it's all about creating good posts: publishing is the last of the many activities that are required of the Social Media Manager. KEEP UP TO DATE While the acquired theoretical bases tend to remain valid for years, the specific functionality and characteristics of individual social networks can change rapidly. This means that a good Social Media Manager spends a significant amount of time keeping up to date on the latest industry news , newly released features and which trends are most effective. This knowledge is essential to leverage the winning characteristics of the individual social platform when building the editorial plan and producing the content. YOU HAVE TO KNOW HOW TO ADAPT Flexibility is a necessary characteristic for the Social Media Manager. And it doesn't just concern the release of new features by social platforms but above all the mentality with which to approach them.
For example, if we hate Reels and short videos we might be led to avoid them when producing content for the editorial plan. But social networks like Instagram need this type of content! To work in Social Media Marketing , you need to learn to adapt to the constant changes of this world and the new trends that drive them . TO SPECIALIZE OR NOT? Digital marketing tends to encourage hyperspecialization. We can argue about the usefulness or otherwise of this trend but what is clear is that it is not possible to be perfectly competent in everything . This also applies to Social Media Marketing, which is made up of many platforms that are not always similar. Many Social Media Managers know Facebook and Instagram perfectly but don't know how to use TikTok, others are experts in LinkedIn or YouTube but do less well with other channels. An in-depth knowledge of the main social platforms is probably necessary to work in this sector.
Thanks to a solid theoretical Paraguay Mobile Number List foundation on marketing and communication, you can have clearer ideas on how to manage social channels to contribute to business objectives . Furthermore, theoretical marketing skills allow you to create buyer personas and segments that truly correspond to your audience. Don't be fooled by the idea that it's all about creating good posts: publishing is the last of the many activities that are required of the Social Media Manager. KEEP UP TO DATE While the acquired theoretical bases tend to remain valid for years, the specific functionality and characteristics of individual social networks can change rapidly. This means that a good Social Media Manager spends a significant amount of time keeping up to date on the latest industry news , newly released features and which trends are most effective. This knowledge is essential to leverage the winning characteristics of the individual social platform when building the editorial plan and producing the content. YOU HAVE TO KNOW HOW TO ADAPT Flexibility is a necessary characteristic for the Social Media Manager. And it doesn't just concern the release of new features by social platforms but above all the mentality with which to approach them.
For example, if we hate Reels and short videos we might be led to avoid them when producing content for the editorial plan. But social networks like Instagram need this type of content! To work in Social Media Marketing , you need to learn to adapt to the constant changes of this world and the new trends that drive them . TO SPECIALIZE OR NOT? Digital marketing tends to encourage hyperspecialization. We can argue about the usefulness or otherwise of this trend but what is clear is that it is not possible to be perfectly competent in everything . This also applies to Social Media Marketing, which is made up of many platforms that are not always similar. Many Social Media Managers know Facebook and Instagram perfectly but don't know how to use TikTok, others are experts in LinkedIn or YouTube but do less well with other channels. An in-depth knowledge of the main social platforms is probably necessary to work in this sector.